Organic Searches http://www.organicsearches.net MARKETING AGENCY Thu, 26 Jul 2018 21:20:31 +0000 en-US hourly 1 Instagram Case Study from Zero to 500 followers in 7 Days http://www.organicsearches.net/instagram-case-study-from-zero-to-500-followers-in-7-days/ http://www.organicsearches.net/instagram-case-study-from-zero-to-500-followers-in-7-days/#respond Thu, 17 Aug 2017 21:50:34 +0000 http://www.organicsearches.net/?p=1878

A few weeks ago we started a new campaign for Lucky Lace they wanted to grow their social media presence and wanted to start off with Instagram here is how we grew their audience from zero to over 500 followers in 7 days.

Instagram is one of our favorite sites because the right images can get you lots of followers fast. Our target audience consumes images and multimedia faster than articles and although this wont be the only corner of the internet we will market to we began here.

Your aim on Instagram is to engage your present audience while at the same time growing your following. Posting photos that are engaging, interesting and new will meet the requirement but to begin growing you will find hashtagging your photographs to be extremely significant. Hashtagging your photos makes it easy for people to locate your photos that are looking for those particular terms.

Just like with other social sites and Twitter, users on Instagram use specific hashtags over others. You’re much more likely be found and to reach users, if you use the hashtags inside your photos.

Next we created a post like this one using the hashtags we found in step one. This alone will get you followers at a slow and steady pace.

There are five tactics that will help you get more followings on Instagram.

  1. Use the right hashtags
  2. Use the right filters
  3. Post at the right time
  4. Steal your competitors followers
  5. Sponsored posts and product reviews

Using hashtags is 1 thing, using the right tags is a completely other thing. Popular tags like those listed above will probably net you additional engagement and likes, however, they will not lead to increased long-term engagement, new interested followers and above all, sales.

If you wish to tag your photos properly, you’ll want to find and use the most applicable hashtags. This means doing the proper research to be certain that you’re using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram.

To find relevant hashtags, you will want to use a free internet program like IconoSquare or Websta.

You’re going to want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.

Keep in mind the Instagram allows for a maximum of 30 hashtags per article. Additionally, the popular words will change over time, so make sure you revisit your hashtag key words every few months to make sure that you’re using the best possible terms.

2. Use The Right Filters

Keyword hashtags aren’t the only thing you should pay attention to. The Instagram community respond to certain photo filters more favorably than others. Using these preferred filters can have an impact on your engagement.

Here are the 10 Present most popular filters on Instagram Based on Iconosquare:

  1. Normal (No Filter)
  2. Clarendon
  3. Juno
  4. Lark
  5. Ludwig
  6. Gingham
  7. Valencia
  8. X-Pro II
  9. Lo-fi
  10. Amaro

3. Steal Your Competition Followers

Among the best ways to locate and attract new after is by looking for your nearest competitors’ Instagram accounts and engaging with their viewers. These folks have already shown some degree of interest in the goods you carry by simply following your opponents’ account.

So how can you effectively steal your opponents’ followers?

It is possible to steal your nearest competitors’ followers by participating with them. There are numerous ways to participate with Instagram users, and predictably, the more work you put in, the more followers and return involvement you are going to get from it.

The 3 types of involvement on Instagram are:

Follow an individual
Just like a photograph
Comment on a photograph

4. Post at the Correct Time

Beyond adding the right hashtags and employing the best filters, you also need to be considering the timing of your articles.

A targeted approach is to analyze what has and has not worked for you before. By visiting IconoSquare’s optimization department, you can find a thorough analysis of your posting history vs. participation. This report will also highlight the best times of the day and days of the week to post.

The dark circles indicates when you usually post websites. The light gray circles reveals when your community was interacting. The biggest light gray circles represent the best times for you to post.

5. Sponsored Posts and Product Reviews

All this optimized posting to your account is excellent but if you truly want to make an impact, you need to benefit from influencer marketing on Instagram, exposing your brand to a wider audience.

So how can you do that?

First, unlike the tactics above to grow your accounts this one is not free. But if done properly, it’s good value.

To get started, you’ll want to make a list of big accounts in your niche. For example, if you sell jewelry products, you will want to locate large accounts from jewelry or fashion bloggers.

You may already be following these influencers, if not you will need to identify them. Among the best ways is to use Webstagram and search for some of the closest hashtag keywords you uncovered in the beginning of this post. If you do a search for your keywords, not only will it reveal the related keywords, but it also shows you the best Instagram accounts that feature those keywords.

There are a few items to look for in the profiles outcomes:

Large following – Normally 20k-200k
An email address in the profile

If there is an email address in the profile, it usually means they’re open to sponsored posts. In general, I’ve found the normal rate to be approximately $20-$50 per post, based on the size of the following. However, if you are selling an unique and original product, you may also wish to consider sending them your product to review and post. The more natural and less advertisement like the picture, the larger the engagement and response usually.

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Link Development Strategy & Execution Recommendations [Case Study] http://www.organicsearches.net/link-development-strategy-execution-recommendations/ http://www.organicsearches.net/link-development-strategy-execution-recommendations/#respond Wed, 19 Jul 2017 20:31:59 +0000 http://www.organicsearches.net/?p=1856

Link Development Strategy & Execution Recommendations

By: Jose Gonzalez

Approach

Search engines like Google and Bing determine what web pages to return for each search query based on a combination of On-page and off-page factors. Google now uses many factors other than links, which were the basis of its’ PageRank algorithm, introduced in 1998.

 

Although links now represent a lower percentage of total ranking factors, they are still critically important, just as paying bills on time remains important to a credit score.

 

To build the highest quality backlink portfolio for each partner website and degree program, I recommend a link development strategy for existing and new pages based on the following:

 

  • Increase the measured Authority & Trust for all site pages
  • Acquire more links to each page from Topically Relevant sites
  • Increase links from social networks

 

 

Each new client receives an assessment of current link assets, content analysis, and a prescriptive strategic plan based on their current state and perceived opportunity. The plan will consist of a mix of proven, foundational link development strategies with an openness to testing new ideas or angles that could expand opportunity. To ensure efforts are aligning with the highest ROI opportunities, all efforts are measured and strategic direction will adapt according to the data.

 

Our Link Philosophy

 

Link development is a long-term process, not a short-term solution. To achieve success, there must be a commitment to repeatable, effective and diverse link strategies buoyed by sound on-site and technical SEO factors. Your site’s SEO foundation directly impacts the value each link contributes towards gains and sustained success in the search results. Success won’t come overnight. A study by Moz estimates that it can take months after implementing a successful link development campaign to see any ranking improvement. Therefore, our focus is on positive organic trends over months or years. &

Content is King, however without promotion through a variety of link development strategies content efforts alone will never be able to reap the rewards of consistent link building.

Content has its place when it comes to link development and these three steps will provide higher rankings and more superior content.

So what is Superior Content?

 

Superior content is content that can be linked to because it’s great to share, informative and relevant using a combination of images and video that are engaging and speaks to our audience.

 

What I think we should do is:

 

  • Focus on merging low-level content or repurposing
  • Develop Superior content
  • Developing keyword targets for high-level traffic pages
  • Building new links to core pages and high-quality content pages

 

tell client roi is 300% this month

Superior Content Starts with A Content Relaunch:

 

Step #1: Identify underperforming content (High Bounce Rate, over 80%)

Step #2: Improve and update that content

Step #3: Republish your post

 

This strategy is very effective and here is why:

 

When you relaunch your content, you create another opportunity for people to benefit from your stuff. Second, you make your content better by eliminating low performing pages and repurposing them into stronger pages. Relaunching older content and content that is under performing gives us the opportunity to update and improve that content.

 

Better content=more traffic.

 

Third, your content can now build on social proof because more people will start sharing.

 

 

  • A study done by Moz & Buzzsumo supports that content with 1000+ words and multiple images receive more shares and links. There is no “magic” word count number, but the data leans towards long-form content being beneficial for both links, shares, and rankings.

 

Identifying-Executing-Reporting

Step 1: Identifying Content Assets and Link Portfolios Mix

During this step, we would identify core pages that would benefit from content revisions and rebalancing their link portfolios if needed. We would identify low performing pages using Google Analytics and any page that have very high bounce rates, over 80% would be tagged for a content revision first, second identifying keywords to track for that content, and third launching a link campaign based on the current link mix.

Step 2: Identify Investment Allocation

Determining budgets for link development and consistent link building would be segmented by mature link portfolios vs new programs. Not all programs are equal, some need more attention than others and depending on the keywords chosen some fields are harder to enter than others. During this stage choosing the appropriate keywords that we think will have a good chance of dominating would determine the budget for that program.

For example a school with a DA of 50 would find it very difficult to enter a keyword market where the average DA is 80-90, on the other hand, if the school has a DA of 80 it would be appropriate to enter that keyword market just on DA alone, but DA alone is not enough, we have to narrow down how many links are going to the top pages in Google, what is the quality of these links using Majestic and Moz  and finally  what type of content is being used in the search before we can determine budget.

 

Step 3: Review and Determine Link Development Strategy Options to Execute

Determining clients link portfolio would fall under one of two categories, mature or brand new and then we can determine if the current mix is over optimized or under optimized. The plan would be less of outreach and more of using link vendors to manage our link buys just like a stock market and a combination of content marketing. We would pick which broker we want to use to place our stock buys instead of relying on webmasters to place a link placement. The advantage is three fold, we can choose the power of the link, a cheaper buy, 10x cheaper than current link buys and the implementation is faster, we don’t have to wait for weeks on end to receive confirmation of a live link. On the other hand, we would still build traditional links relying on outreach efforts using a combination of guest blogging and content marketing.

What does that look like?

Links can come from:

Networks such as Forbes, Huffington Post, etc.

Press releases not for brand building but for the keywords to rank.

Web 2.0 and Social Media sites. Building links from current partner assets such as facebook and youtube.

These places all carry: high relevance, trust and authority and all the links are contextual.

Current link building strategies are old relying on webmasters to update and place the link on their sites, which is time-consuming, requires software and a team of people to manage.  Link buying, on the other hand, is safe, high impact, time efficient and cheaper than current link outreach efforts.

Case Study:

Analysis:

One of the examples I’d like to include is edservices.wiley.com, we started by identifying all key pages and providing a keyword map. Since the subdomain was brand new, we started by doing a 301 redirect of the old URL to the subdomain and the wes team build the content to the new pages.  No other links to the site existed and we started with a strategy of link building with just the brand and website URL. We started building links to the unique approach page, https://edservices.wiley.com/unique-approach, targeting the keywords: learning experiences and learning experience which is a keyword with a volume of 4100+ searches a month.

Execution:

Since the site was brand new I wanted to start a slow link drip, building up the trust and relevance of the site before I started targeting with higher more authoritative links and exact match keywords.

Over the course of 60 days, I hand choose vendors based on the metrics I was looking for.

Requirements include:

Trust Flow: 15+

Domain Authority: 15+

Referring Domains: 10+

Results:

Over the course of 60 days, the URL has been hovering around 15th place and will likely bounce around because of the continual link building before settling. It is still too early to share this win, but it shows promise, I have used a small amount of link diversification but as we diversify the link buys from different classes, web 2.0, press releases, etc the site will see an increase from organic search.

From Feb-April 12th 2017, the page has a low bounce rate of 3.27% meaning that new users like the content and are sticking around with an average duration of 7:49, and an average page session of 6.48. What that means is that people that are finding us through organic search are finding the material highly relevant and are navigating through the site finding relevant information. I’d also like to point out that it takes on average 5 months for a link to fully kick in.

Step 4: Measure and Repeat

The way we have been measuring our success is by utilizing our reports in seoclarity, we plugged in the keywords into their respective page and measured monthly how that keyword is doing. We will continue to utilize seoClarity as we continue our link building efforts for reporting and analysis of page. We haven’t chosen to plug in the URLs into seoclarity because some vendors do require anonymity and minimize their footprint from others. Thus we have relied on the metrics from Majestic to show us the trust increase and backlink count.

History of Link Building:

Studies such as Moz’s Search Engine Ranking Factors Survey have indicated that links at the domain and page level are both high correlating factors for rankings, meaning links are essential to organic search presence.

Penguin 4.0 Update (September 2016 – Today)

Link Strategy: Quality is more important than ever. Consistently build relevant, natural looking links from high authority sites. Lesser focus on “spam” clean up but avoid links that could levy a manual penalty.

Link Tactics:

  • “Content/link asset creation first” philosophy
  • Specific link buy requirements
  • Natural keyword placement and diversification of anchor text.
  • Page level link quality emphasis.

Summary: The three big Penguin 4.0 updates are:

  • Spam signals no longer jeopardize the entire site. Instead, Penguin 4.0 devalues spam to where it only affects the pages it links to.
  • Penguin 4.0’s algorithm updates continuously, striving to pinpoint an optimal “quality” definition. Crawlers send constant link data to Penguin and it updates accordingly.
  • Real-time ranking adjustments. Rather than high-stakes judgment points (i.e. new Penguin releases), Penguin 4.0 strives to properly assess sites’ backlinks at more consistent intervals.

 

Supporting documentation and further reading:

Rank Brain, Infographic of Signals for Ranking , Google Algorithm Changes

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How to do link outreach and email campaigns: Scale and Measure http://www.organicsearches.net/how-to-do-link-outreach-and-email-campaigns-scale-and-measure/ http://www.organicsearches.net/how-to-do-link-outreach-and-email-campaigns-scale-and-measure/#respond Wed, 19 Jul 2017 19:38:44 +0000 http://www.organicsearches.net/?p=1845

Link Outreach- Building an Effective Campaign

By: Jose Gonzalez

 

From starting a strategy to aligning resources, link building is the hardest part of SEO.  In a study by BuzzSumo and Moz analyzing 1 million articles, they discovered that most articles had neither links nor shares. In truth, a whopping 75% of the articles selected as part of the study had zero external links.

A study by Conductor in 2014 surveyed 400+ US and international enterprise marketing professionals. What was discovered was that only 28% of enterprises rated their in-house SEO efforts as successful and 57% agreed the limited in-house skills was the most challenging obstacle to their success.

This document will look at what it looks like to build an outreach team, the actual numbers from a campaign, and the execution of an effective link outreach campaign.

 

Framework Analysis

Traditionally companies have relied on past vendors that would take current budgets set by us at an estimated cost of $300 dollars a lead acquired. The approach was to produce content that a webmaster or website owner would then upload to their site with links out to our properties. This included:

 

  • Links from guest blogging
  • Links from dominate/authoritative sites
  • Links from relevant sites

 

Agencies that I’ve worked with have relied heavily on just domain authority. The result was we acquired expensive and powerless links that did little to push the site in search.

Our new strategy would include acquiring links from trusted sites with high authority including, Google, Tumbler, Facebook, etc… The longer list can be found here . These free links would serve as a base layer before we build them up with more relevant links.

We should look at sites with Trust Flows primarily of 10+ with no less than 10+ referring domains from the page linked from.

 

1st Preference: High DA 40+ and High PA 40+, TF 10+

2nd preference: High DA 40+ Low PA 1+, TF 10+

3d preference: Low DA 10+ High PA 30+, TF 10+

4th preferred: Low DA 10+ low PA 1+, TF 10+

 

When we try to get links these should have a backlink count from the page with a  min. 10 and that count should be something we pay attention to especially from the 3rd and 4th preference links.

Most of our link building will come from the 3rd and 4th preference that’s just the nature of the beast, but if we can secure 1st and 2nd it matters less how many referring links the page has, normally the count is already high, hence the high PA.

 

Program Analysis Framework

Tracking Data

We would place a site either in one of two buckets new or mature then look at anchor text distribution. Based on that we would then create a keyword strategy per page or program to concentrate on and build links to those assets. If the site is over optimized we would create a broad + brand keyword strategy. If the site is well rounded then we would continue to create links with a more brand+ generic +exact match approach. Meaning that 90% of links would either have the brand name or would be a random keyword inserted in the link. Lastly the exact match portion would be left up to the seo to decide, generally would account for less than 5% of total links to the page.

 

Summary:

  • Bucket placement: Mature or New
  • Keyword alignment per page
  • Create link strategy

 

Framework for measurement and KPI’s

 

Google normally passes a links power over the course of 6 months so it’s very important to keep a long term and steady approach to seeing results. However generally speaking a website will see jumps in keyword placements.

To measure the performance of keywords and link acquisition we will rely on seo clarity to tell us how we are doing MoM (Month over Month) or any set time we outline. Experience tells us we normally see jumps in search within 3-4 weeks from initial placement. We can view progress with an excel file that outlines our keyword alignment and jumps in rankings or use seo clarity to also track this progress.

Of note, it’s important to keep building links to a page even if the page jumps out of the search results, also known as a Google Dance, which is completely normal.

We can define success as pages that acquire more traffic from our link outreach.

 

Summary:

  • MoM keyword tracking in favorite keyword tracker
  • Keyword improvements defined over 3-4 weeks
  • Increased traffic

 

Workflow from SEO to Brand Teams

 

After we have successfully acquired link placements we can direct brand to keyword rankings in search as defined by our bucket strategy as mentioned earlier. They would compare keyword and traffic MoM. Initially, we would provide an excel sheet of links placed with metrics including, DA, PA, TF, CF, Referring domains.

Then would then communicate keyword rankings and anchor text portfolio after 4 weeks to see results. Finally, SEO would provide a monthly link document that would include initial link metrics plus keyword rankings. We would sit down quarterly to analyze portfolio strength of program and traffic increases measured in google analytics.

Outreach Team

The role of this team is to handle all outgoing messages and inboxes, processing and organizing responses for reporting as well as escalating feedback received. A few of the challenges of this role are:

 

  • Creating responses that address the nuances and be able to read between the lines partly because of the limitations of tone in emails.
  • Keeping track of consistent communication on behalf of each school and individual programs.
  • Able to shift quickly mid-project as part of an optimization process.
  • Overcoming overwhelming responses, giving the number of multiple simultaneous campaigns.
  • Always carving out new target audiences and working together with the content team to optimize efforts.
  • Identifying the best contact person to reach out to for a particular campaign
  • Knowing when to keep looking for more information and when it is appropriate to stop.
  • Keeping and maintaining focus over long periods of time doing repetitive tasks to meet daily quotas without compromising quality

 

Who will be the prospector? Who will handle the ongoing messages?  Who will qualify the list of prospects? Who will oversee the team and outreach projects? According to research done by North Star Inbound, you will need to leverage, as a general rule, one “set” of these roles for every 10 campaigns run.

 

The prospector and qualifier will check and gather on average 400 URLs per day with 10-25% of them turning out to be viable opportunities. The team will then need to send out 200 emails per link earned in one month. What does that look like?

 

Campaign Numbers

The following data was pulled from northstarinbound.com. To earn 50 links per month with an average of 200 emails send per link earned, the team sent out 10,000 emails per month.

“Sending out 10,000 emails means you have 10,000 viable leads. Assuming that the viable leads you end up with are only 10% of what you started with – again, a conservative estimate – you need to have your qualifiers process 100,000 leads.”

A qualifier, a person verifying the list from a prospector, averages 400 URLs per day, if you have 10 people doing this then you can gather 4000 URLs per day and would need 25 days to finish gathering 100,000 URLs.

Link Outreach Campaign

Cold Email Outreach

Link Outreach is the equivalent of Cold Email, where you don’t know the prospect and will rely on follow up to develop a warm relationship to secure a link on their website, for further reading read LeadFuse . I propose we use tested email variations based on HubSpots tested cold email approach click here to view

For our templates to work we have to develop strong email subject lines before we dive into the lead funnel because that’s the first step to getting our webmasters attention and then optimize for good open rates before we can optimize the content. Thankfully we have research behind this already completed click here for subject lines.

Some of the tactics described here are from the book Predictable Revenue the guy that grew sales force into a billion dollar company using cold email. Highly recommended read.

 

Here are some examples of Subject Lines:

 

  • “Question about [goal]”
  • “Hi [name], [question]?”
  • “A [benefit] for [prospect’s company]”
  • “If you change your mind about partnering with [your company]”
  • “Re: Appropriate Person”
  • “Following up with you”
  • “Last Attempt”
  • “Blank”
  • “quick request”
  • “Trying to connect”
  • “{name of their company}”

 

Let’s dive into the actual templates we want to use, I’ll leave one examples of VM’s email outreach as examples of what to improve on. Let’s take Example #1, if I was a busy blogger or webmaster, do you have time to read two paragraphs? What is the call to action? This is not clear immediately and I would delete this email fast.

In Example #2 the email is short and I get to the point, I ask for feedback and if I made a mistake I ask for help. Would you read email #1 or email #2?

What would be of more help would be if we could do a reciprocal link exchange, there are clear benefits to the webmaster and his website but I’ll leave that open for a later discussion.

The following are templates that we can utilize to open a dialogue with any website manager or owner, I would deploy a 48hr delay between emails and deploy a 3 email touch spanning over the course of 7 days initially then taper off into a longer funnel.

 

Introduction Emails:

 

Example #1 from Old Agency

Good afternoon,

 

My name is X, and I’m reaching out on behalf of X Services to increase the presence of X University’s online programs. We came across a compelling piece on your site by Karen Fasimpaur that features one of X University’s lecturers, Pilar McKay, here: http://www.dailyyonder.com/rural-arts-conversation-moves-online/2015/11/16/9746/

 

I was wondering if you’d please consider updating the article to include a reference to Mrs. McKay’s faculty profile. If so, it’s located here: Link to URL

 

Sentence to update: McKay is a full-time professor of public communication at X University

 

Are you able to make this addition to the article? Thanks so much for the consideration!

 

 

Example #2 New Proposed Email Templates

 

Subject Line: Hi

 

[Name],

 

I’m writing from {school name} and wanted to ask you if you’d consider a link placement that would benefit your audience. If you’re the appropriate person to talk to I can explain further if needed.

 

If not, who is the appropriate person for me to talk to?

 

Thanks for your help,

 

[Signature]

 

 

Follow up emails and sequences example:

 

Example #3

 

Subject Line: “Question about [goal]”

 

[Name],

 

I’m writing to follow up on my email. I didn’t hear back from anyone on the team. If it makes sense to talk, let me know how your calendar looks.

 

If not, who is the appropriate person for me to talk to?

 

Thanks for your help,

 

[Signature]

 

Example #4 Variation

 

Subject Line: “Question about [goal]”

 

[Name],

 

Hi I’m Jose with {school name} I’m reaching out because your audience is similar to ours and to ask you if you’d consider a link placement that would benefit your readers.

 

If you’re not the appropriate person for me to talk to can you please direct me to the appropriate person ?

 

Thanks for your help,

 

[Signature]

 

Example #5

 

Subject Line: Next step?

 

[Name], I’m writing to follow up. I sent you a few emails and wanted to connect with you about a potential link placement on your website that would benefit you.

 

Let me know what makes sense as a next step, if any?

 

Thanks for your input.

 

[Signature]

 

Example #6
Subject Line: Next step?
 

Name], I’m writing to follow up on our last conversation. My boss asked me for an update on your account. I told him I didn’t have one.

 

I’m not sure if it makes sense to continue the conversation. What makes sense as a next step, if any?

 

[Signature]

 

Communication Funnel Strategy & Follow Up

After putting them in a sequence of 3 emails spanning over 7 days I would then put them on a 14 day, 30 day and 120 day email sequence funnel. Depending on open rates, and our response rate, I would take the emails off a sales approach and twitch to a resource style email, providing industry updates and or news that are relevant and useful for our target audience.

 

Metrics to watch for:

 

  • Track open, click, reply & bounce rate
  • Stop follow-ups as soon as reply is detected
  • A/B Split testing per email touch
  • Detailed funnel statistics
  • Schedule automation
  • No duplicated prospects

 

What kinds of software will you need?

This really depends on the level of granularity you like. For the most part I recommend:

  • Prorank tracker
  • Quickmail.io
  • Microsoft Excel
  • Ahrefs
  • Majestic
  • Moz
  • Buzzstream

 

Jose Gonzalez is a content marketer that works in various areas of marketing including, video, copy, seo, and ads. He has worked with big brands such as Hyatt, Hilton, Chicago Tribune, Wiley, Extra News, Coldwell Banker, Univision and more.

Connect with Jose on LinkedIn: linkedin.com/in/josegonzalezseo

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7 New Features in Google Adwords UI http://www.organicsearches.net/7-new-features-in-google-adwords-ui/ http://www.organicsearches.net/7-new-features-in-google-adwords-ui/#respond Wed, 19 Jul 2017 16:13:00 +0000 http://www.organicsearches.net/?p=1842

7 New Features in Adwords

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Are You Naturally Skeptical of SEO? http://www.organicsearches.net/are-you-naturally-skeptical-of-seo/ http://www.organicsearches.net/are-you-naturally-skeptical-of-seo/#respond Wed, 07 Jun 2017 03:46:21 +0000 http://www.organicsearches.net/?p=1827

 

Many of today’s most successful business owners are naturally skeptical of SEO. They have reason to believe this marketing method is hit or miss at best, and if you spend thousands of dollars ranking websites only to watch them drop like a rock when the next update comes through, it’s probably a big waste of money, time, and resources.

 

On the other hand, if you do business with a tried and true white hat SEO expert who really knows how to manipulate search engine rankings effectively, you’re going to experience lead generation like you’ve never experienced it before. You’ll have potential customers tripping over themselves to gain access to your valuable content and your free email gift. It’s truly a sight to behold and one all skeptical CEOs need to take it seriously because of SEO’s powerful results.

 

Do you feel other marketing methods are superior to search engine optimization? Social media certainly has its value, but websites like Facebook are making it harder than ever to reach your online contacts via their platform. So you could literally spend months building a huge following on this site, only to find out you have to pay big bucks to even reach a fraction of your audience. It’s just not worth it as a long-term strategy anymore.

 

But search engine optimization certainly takes the cake. This powerful marketing method delivers targeted email leads right to your inbox. Still not convinced? Learn about 14 reasons why SEO is the king of the mountain and discover why you’re missing the boat if you ignore this authority brand building technique.

organic-searches-infographics

Content and Design Support by OutreachMama

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How Small Businesses Can Win With Social Network Marketing http://www.organicsearches.net/how-small-businesses-can-win-with-social-network-marketing/ http://www.organicsearches.net/how-small-businesses-can-win-with-social-network-marketing/#respond Wed, 26 Oct 2016 02:27:52 +0000 http://www.organicsearches.net/?p=1749

Having a successful business online can be challenging. It can be hard to attract people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. Here are some effective social media tips that will make you a success.

Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.

Provide an easy to use opportunity to subscribe and follow your activity in a highly visible place on your profile. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your business. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and business.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.

Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.

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Successful Internet Marketing Tips And Tricks http://www.organicsearches.net/successful-internet-marketing-tips-and-tricks/ http://www.organicsearches.net/successful-internet-marketing-tips-and-tricks/#respond Wed, 26 Oct 2016 02:20:22 +0000 http://www.organicsearches.net/?p=1742

Do not put all of your eggs in one basket. Use multiple strategies that appeal to a variety of market segments. Internet marketing is one of those strategies and is quite effective. If you don’t know anything about Internet marketing, read this article for some basic information.

Site-wide links are those that you place on each of the pages of your site. These links are designed to bring your users back to a certain page, such as your home page. For great results be sure to place site wide links organized as a menu with a small description on every page.

Be sure to pay attention to the meta tags as you code your site. These tags will not be visible to visitors. However, they serve an important purpose of delivering information about your website to search engines. The most important meta tags on your website will be the first things that you add, so you should make sure that these describe your site accurately. Learn how to use meta tags efficiently. Instead, use alternative tags. Take the time to do some research on the keywords that are the most effective ones for drawing more traffic to you.

Find out how to use H or HTML tags properly. H tags are usually displayed in bold letters and they are to be connected to the most important content. This will allow the search engine to locate your most vital information. Your customers will be able to find it too! You should make sure that your website’s name also has these tags.

It is important to come up with promotional ideas that no one else has thought of. Successful SEO techniques might work well for you, but you should also look into new strategies to develop a unique campaign. That statement in the youtube video could be the next phrase that can get you tons of traffic. Before you know it, you could find yourself at the center of the internet. When things go viral, they do not usually stick around for very long. However, that does not mean you cannot benefit from it while it does last. Since anything can take off in an instant, constantly try new things. Keep it exciting and different: something that people can look forward to. Take full advantage by posting on social media sites. Observe other viral videos so you can learn from them, decide what you want to replicate, and figure what you want to do different too.

While the tips here are useful, there are lots of other internet marketing tips out there that are useful as well. See which of these tips will work for you, and seek out more information that will help you develop successful marketing strategies.

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Master Search Engine Optimization, Master Your Business! http://www.organicsearches.net/master-search-engine-optimization-master-your-business/ http://www.organicsearches.net/master-search-engine-optimization-master-your-business/#respond Wed, 26 Oct 2016 02:17:29 +0000 http://www.organicsearches.net/?p=1739

If you have a website, you are sure to have heard of the importance of high search engine rankings. You are probably wondering exactly how to get them and how they will add to your success. This article will help you leapfrog over your competitors in the search engine rankings.

You must first get the knowledge about what SEO really is. In an ideal world, it would be people who decided where a site is ranked, using search phrases or keywords. In reality, this is simply not feasible. This task is completed by a complex computer algorithm and set of equations. The goal of search engine optimization is to increase the rankings of your website by taking advantage of what is known about these algorithms.

Search engines rank sites using dozens of different variables. One thing they use are the keywords used in your site’s content and headings. They also assess activity levels leading into and out of your site.

Bringing up your website’s ratings is all about having patience and time. Make sure you are clear about which keywords you wish to really focus on and spread them throughout your content, titles and sub-sections. Use the tips you’ve been given to fine-tune your site, then just sit back and wait for your ranking to rise. Improving your rank in search engine results requires commitment. Apply expert SEO advice and then wait a while to see what actually works. If you know the keywords you want to use, be sure to include them. Search engines will find your site easier if you keep it focused and relevant. To improve your search engine ranking, you have to dedicate time and effort to the task. Try everything you can, and then give it time to work. Once you have figured out which keywords you want to use, put them into your titles, headings and body of your text. Doing this will make your site more relevant to search engines. You must spend some time and have patience if you want to increase your search engine rankings. Use the information that you find and put these ideas to the test; give it some time and you will see them work for you. After establishing which keywords you will concentrate on, you should include them in the text and subheadings on your website. Doing so will help the search engine’s spiders find you, and rank you higher.

Whether a company is small or large, it’s not possible to buy a higher rating for the search engines. Be that as it may, businesses can pay for sponsored or featured ad space. These spots are at the top of the search-engine results. Many large corporations use these ads for search engine results.

Placing keywords and phrases in your content is not the only effective form of search engine optimization. Links, both from your site to others and from other sites to yours, are a key part of getting a good search engine rank. See if you can come up with an arrangement with any external sites to exchange links, which in turn can increase rankings.

You must realize that many people may find their way to your website purely by accident. Accidental visits do not usually end up translating into business transactions. This is why effective marketing strategies are so important. You want to attract visitors that have a need for your products and services. By choosing effective search terms and putting ads for your site on sites that customers are already browsing, you can quickly reach your preferred audience.

All types of businesses need a website. If your business relies on sales that are done through the internet, then it is necessary that you have a great working website. This article provides you with suggestions that can help improve your search engine optimization and draw more visitors to your website.

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Is Search Engine Submission Necessary? http://www.organicsearches.net/is-search-engine-submission-necessary/ http://www.organicsearches.net/is-search-engine-submission-necessary/#respond Thu, 17 Apr 2014 13:06:05 +0000 http://export.seowptheme.com/?p=350

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they will also be indexed… and so on.

For this reason, inbound linking is very important. In fact, acquiring back-links may be the most important of SEO. In theory though, a website owner shouldn’t have to ’scout’ or ‘hunt’ for links. If the presented content is of interest, useful, and/or important, there is a natural tendency among web users to link to information. This is the basis for the Google PageRank algorithm.

With all due respect, submitting your site to the search engines can’t hurt. Plus, it only entails about 5 minutes of added work assuming you only submit to the big guys. And once is enough… you don’t need to submit your site more than once. It doesn’t help or get your site crawled any quicker or more often.

It should be noted that submitting your site to Google, Yahoo, MSN, and many others doesn’t cost a fee. Many SEO companies assert that you need to pay to be indexed. This isn’t the case and I would stay away from these companies. They are money hungry and aren’t looking out for your best interest.

Would you ever consider going on a vacation across the country without bringing a map? It is hard enough to find your way in some places with a map. How hard would it be if you tried this adventure without one? Yet, this is exactly what people do every single day in the online world. They tried to build their own businesses online without having a roadmap to success. Then, after months or years of just wandering around online, they give up in frustration and quit. They walk away saying that the Internet doesn’t work for them. The reason it didn’t work is that they didn’t pick up a map and follow it!

You don’t have to end up lost in the online shuffle. Below I will give you ten steps to help you map out your course and get you started in the right direction. It isn’t everything that you need to know by any stretch of the imagination, but it will give you a basic foundation to build upon.

Consider it your beginner’s map to Internet marketing profits.

1. Choose a targeted market

The biggest mistake most people make when starting a business is that they choose a product and then try to find people who want to buy it. If that is the direction you are starting from on your journey, then you are going the opposite direction from your destination. Wise businesses operate from a different concept. They pick a market first, and then they pick a product those people are searching for. In other words, instead of trying to find leads to sell their product to, they find targeted leads and then ask them what they are wanting to buy.

Don’t even consider starting a business until you know exactly where you are going to get your leads from. Think targeted customers first. Then, you can come up with a product for those individuals. Would you rather have 1,000 hits a day at your site of a general audience OR 10 hits a day of people who are desperate and willing to pay any price to buy your products? If you are smart, you will choose the people who are ready to buy!

2. Develop a Product

Next, you need to develop a product or service for this market. Don’t just jump on the bandwagon of affiliate programs when you come to this step. There are three major ways to selling a product online:

a. You create your own exclusive product.

This is the best opportunity you have. If you develop your own product, you can pick it’s price, sell reprint rights to others, set up an affiliate program, etc. Don’t tell me you can’t do this. Tens of thousands of innovative entrepreneurs have used their own information products to get their careers started. You can to.

Throughout your life, I am sure that there is something you have learned that you can share in a How-To product. Maybe you know someone else who has the right knowledge for a How-To product and you could offer to help them create a product if you both shared the rights to it. Don’t just jump past this opportunity and say it can’t be done.

b. You buy the rights to a product or you JV for an offline product.

You can buy the rights to successful products for $500 – $20,000. If someone else has created a product that you know your targeted market is interested in, offer them a large up-front fee for the rights to it. This way you can get your own product and never have to pay a penny in royalties. You can also search through magazines your targeted market reads and look for products people are selling. Then, give them a call and ask for the exclusive Internet rights to their product for a certain percentage of the profits or an up-front fee.

c. You join an affiliate program.

If you are just starting out online, this can be a good choice. You do have to keep in mind though that it doesn’t offer quite the profit potential that creating your own product or obtaining rights to one has.When choosing an affiliate program, make sure that it is something your targeted market cannot be without. They absolutely have to have it. Also pay special attention to the profits you receive from each sale.

If you are only be paid 5% commissions on the sales of $10 books, you will only be making 50 cents per customer. It would take 2,000 customers just to product $1,000 in profits. You cannot make money like this online! Look for higher priced products and higher commissions…especially commissions in the 25% or higher range.

3. Create a USP

Create a Unique Selling Position for your product or service. Too many companies are just trying to be me-too companies online. You cannot be just like the next guy and expect to make a profit in a global economy. Just going to the next guy’s web site to order is too easy for your customers.

You have to create a Uniqueness to your product or offer. What can you offer that no one else can? Can you offer better guarantees, better customer service, more technical support, faster shipping, or lower prices. Think of something that will set you apart from all of your online competitors and tell in complete detail what it is.

4. Pick a Domain Name and Hosting Service

The next step is to pick a domain name that describes your company, USP, and offer. Try to keep them as short and descriptive about your business as possible. Avoid using dashes or misspellings of your product. Both of these things will cause people to leave out part of your domain if they type it in. Someone else will be getting free traffic that you worked hard to obtain.

For hosting, I personally choose to use Virtualis since they have the Fastest customer service and technical support in the industry. Test them out. They will respond to you within the hour…anytime 24 hours a day. No other company I have ever been with has even come close!

5. Develop a Customer Friendly Site

The next step in the process is to develop your web site and put it up for the world to see. If you are planning to own a full-time Internet business, I recommend that you learn how to design the site yourself using one of dozens of programs which are readily available at any software store.

You will save so much money if you can do the work yourself on just the editing alone as your site grows. If your main business is offline and you are just adding a secondary income, then you may want to consider having a professional do your site for you.

When designing your site, keep the customer in mind always. Provide order forms for online credit card orders. Make all of the links easy to understand. Try to keep your site simple. Think like a customer, not the business owner.

Your customers are not nearly as interested in your business as you are. Make sure to put the benefits of your site and your USP right on top of the site. More than half of the web surfers never drop down past the first screen full of information. So, you have to give them the information they need as quickly as possible. The rules for any type of business are Benefits, Benefits, and more Benefits.

6. Offer a Freebie

One of the major keys to developing traffic and sales at your site is to always offer some type of freebie as a drawing factor. For example, I offer dozens of free reports, weather reports, news, and more. My greatest drawing factor throughout the past 8 months though has been the two free e-books which we offer on our site to people who subscribe to this newsletter.

You need to come up with a freebie no matter what type of business you are in. Create a free report and give it away. Add in a message board or some other type of CGI program on your site. Give a free demo of your software. Create something that you can give away for free on your site to draw in the visitors.

7. Start Your Own Opt-In List

Almost every full-time Internet marketer I know has developed their own Opt-in email list of some type. For most of them, it is a weekly newsletter they send out by email. For others, it may be a Tip of the Day. Other people might just have a list that they send out important updates to.

No matter what you choose to do, odds will be on your side if you concentrate on building a list of loyal email subscribers. Very rarely do customers purchase from you the first time they visit your site. Most of them will get on your list, hang out for a few weeks or months, and then they buy from you. They have to get to know you before they are willing to spend their money with you.

I have found that the most effective leads come from offline advertising. For example, you could purchase ads in a popular targeted magazine for your business. You could also purchase a postcard in one of the card decks. Start up a co-op and get 10 other people to advertise with you and run your own ads for free. Offline leads which come to your site often turn out to contain a much higher percentage of buyers than any of the online advertising methods.
Once you put our short 10 step outline together you have a basic map to creating your own Internet success story. You wouldn’t consider going on a trip without a map. So don’t try to go it alone online without a map.
Terry Dean’s Brand New Fr-e eBook, “10 Quick and Easy Ways to Increase Profits to ANY Web Site Overnight!” Reveals More Time Tested Proven Internet Marketing Secrets Than 99% of the Paid Products Available…Showing You Step-By-Step How to Increase Your Traffic, Drop Your Expenses, and Drive Your Profits Through the Roof

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Can Any Inbound Linking Hurt My Ranking? http://www.organicsearches.net/can-any-inbound-linking-hurt-my-ranking/ http://www.organicsearches.net/can-any-inbound-linking-hurt-my-ranking/#respond Thu, 17 Apr 2014 13:04:17 +0000 http://export.seowptheme.com/?p=347

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any inbound linking.

On the other hand, you can be penalized for illegitimate external linking. It is highly advised that you not link to any website or group of sites that may be involved in shady or unethical search practices. Doing so could result in being black-listed by Google, ultimately ruining your SEO strategy. Avoid this situation at all costs and ensure that all external links point to trusted and reliable sources.

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

My personal perspective on e-businesses and their websites, is that if they don’t take pride in their websites and show to their customers a passion for what they do, chances are, they won’t take pride in their products, and the passion for providing good customer service will also be missing.

What you must remember, is that your web site is a direct reflection of you and your business. The appearance of your site is the most important factor in determining your potential success rate. In short, if your site doesn’t look professional or pleasing to the eyes at first glance, the majority of people will assume your products and/or services to be of similar poor standard.

At the other end of the scale, you could fall into the trap of going overboard with the design and over complicate things with incorporating high costing flashy graphics. You may end up with a great looking and highly aesthetic web site, but the danger with this is that your site may prove unreliable and at times may take too long to load. There is nothing worse for a customer than trying to visit a slow loading site, and most will close the browser window in complete frustration. As i’m sure you will be able to work out, this will ultimately cost you business.

The other major consideration (if not the most important) when designing a website is your content. Not just links, but content with passion, relativity, and understanding to the customer. When someone is searching for something in particular and they visit your web site, they’re visiting for a reason. Your site has something they want, Whether this be your product, service, and/or information. If they are unable to obtain what they’re looking for, they move on to the next site and so on. To be able to get your visitors to stay and look around your website, you must give them a reason to. Providing them with quality content will achieve this goal.

There have been countless other lists and articles on the subject of website designing mistakes, but I have compiled my own list, from a designer’s perspective, of some pitfalls to look out for when considering either designing a website or purchasing a template. Remember that the simple, clear, informative and well designed sites are the most successful. If you are a current e-business and your sales aren’t what you had hoped, consider the above and take some time to look openly and honestly at your site. Spending money on improving your website is a much better investment than throwing money away on trying to advertise and market a site that just isn’t good enough to sell your product or services.

If you are looking for a template or a custom designed website, be aware of the above and be prepared to ask your chosen designer or template provider questions to ensure that your hard earned money doesn’t go to waste on an inferior design, which contains any of the above. Asking questions won’t cost you a penny, and in doing so could actually save you a lot of money over the long term. Getting your website right first time is vital in terms of saving money and time. The earlier your website is up and running properly, the quicker you will be able to reap the rewards of a successful e-business.

The prime mistake Newbies make is to put their website name into the Anchor Text. Unless your website contains your keywords this is a waste of a perfectly good link. Remember that Google puts a very big importance on those Anchor texts and they should always use your keywords.

The second mistake is trying to put every single keyword into your anchor text and give that to everyone. There are two mistakes with this technique. 1.) Google assigns weight to each word in anchor text so if there are a lot of filler words (common in long sentences), they will “dilute” your target words.

According to two recent surveys, conducted by Forrester Research and Gartner Group, ecommerce sites are losing $1.1 to $1.3 billion in revenue each year due to customers click- away caused by slow loading sites. If a page takes too long to load, your potential customer will not wait. Ultimately costing you business.

Make sure you include proper META tags in the HTML of each page of your web site. META tags are HTML code that enable the search engines to determine what keywords are relevant to a specific site. About 80 percent of all web site traffic originates from the eight major search engines. It would be a good idea to make sure you’ve done your homework and fully understand how to optimize your web pages prior to designing your site. This will save you a lot of headaches in the long run. For further information on META tags read the tutorial entitled, “Building Your Site.”

Be cautious when selecting your background and text colors. Busy backgrounds make text difficult to read and draw the attention away from the text. Always be consistent with your background theme on each page of your site. Your site should be nicely organized and uniform throughout. Keep in mind, colors affect your mood and will have an affect on your visitors as well. Bright colors such as yellow and orange, cause you to become more cheerful or happy, while colors such as blue and purple have a calming effect. Dark colors such as brown and black have a depressing effect. A good rule of thumb would be to use colors based upon the type of effect you’re trying to achieve.

Your main page should specifically let your visitors know exactly what you’re offering. How many times have you visited a site and never figured out exactly what they were selling? If your potential customer can’t find your product or service, they definitely won’t waste a lot of time looking for it. They’ll go on to the next site and probably never return. They’re visiting your site for a specific purpose. They want something your site offers. Whether it is information, a product or service.

Design your site to be easily navigated. Place your navigation links together at the top, bottom, left or right side of the page. Use tables to neatly align your links. If you are planning on using graphic buttons to navigate your site, keep in mind that with each graphic you add to your page, it will take that much longer for your page to load. If you only have a handful of navigational links, using graphic buttons will be fine. If you have over six links, it would be wise to simply use text links to keep your load time down.

If you must use frames, use them sparingly. Frames, if not properly used, can make your site look unprofessional. Avoid making your visitors have to scroll from side to side to view your content. This can be very irritating and cause your visitors to leave. If you must use frames, offer your visitors a choice. Frames verses No Frames. Try to keep the number of clicks required to get from your main page to any other page on your site down to four. Keep in mind, your visitors may enter your site from pages other than your main. Always have good navigational links on every page and place your company logo on each page.

Design a quality e-book to give to your visitors. It’s not as difficult as it sounds. If you can create a web page, you can create an e-book. The focus of your e-book should compliment your web site. Simply write about your passion. If your passion is sales, then you could share some of your knowledge and experience by designing your e-book to provide a complete sales training guide. If your passion is home based business, you could write an e-book about how to start your own home based business. If you’re writing about your true passion then you shouldn’t have any trouble coming up with something to write about. For further information on e-books, read the article entitled, “How to Create an E-book and Drive Massive Traffic to Your Site by Giving It Away.”

Having been involved in the internet industry for a large part of my working life, I have spent a lot of time researching and browsing the internet and reading websites, mainly for client design research, but also for occasional personal use. The one thing that I find most disappointing, is the apparent lack of thought going into website creation and it’s purpose, which in turn creates a missed opportunity for many e-businesses to become successful.

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