SEO is a Verb not a Noun

Chicago Digital Marketing Agency

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Among the biggest misconceptions is what exactly is SEO. Lots of people understand it as a part – or side thing – which is”added” to a site at a certain point in time and then left, and, miraculous results start to take shape. The”one and done” mentality might have been applicable years back when search was in its infancy, but SEO has evolved and grown through time, and what was successful decades ago is not useful today. Google has made frequent changes, and algorithm updates that affect the way sites are ranked, and finally, how large they appear in the search engine results. Ranking high is a target all businesses share, mainly due to the proportion of traffic which the organic listings on the first page of Google’s results get.

Further, less than 10 percent of searchers click on the next page of results. While many companies understand the value of rank high, they frequently don’t know what is involved in getting there. Search engine optimization is not a thing. You can not put it into a box and hand it to somebody and say, “Here is your SEO! Enjoy your high positions!” Search engine optimization is a process which happens continuously. It is the activities involved in making it as easy as possible for search engines to locate, comprise, categorize and rank your web content.

Local SEO Strategy

It is an ongoing commitment that entails on-page aspects, publishing relevant content, social networking use, and much more. Firms that succeed at SEO place plenty of time and effort to the process, and understand the broad assortment of ranking signs that lead to a fully optimized site. They also know how they rank, how their opponents rank, and what they have to do to improve outcomes.

Long Term Vision

Steer clear of any company or individual who promises they can get your site on the first page of Google’s search results – without buying advertising. Anyone who says this is not telling the truth; there is just no way to ensure organic search positions. Search engine optimization isn’t an overnight procedure. It takes time to increase your rankings, and there isn’t any legitimate”quick fix”Avoid the urge to use cheap/low quality” link building” or”link building” services in hopes of enhancing SEO.

Blackhat SEO techniques such as this will get you banned from Google, and if this happens to your business, you can kiss your fantasy of first-page positioning goodbye.

How can you know if you’re following SEO best practices or if you are optimizing for the proper keywords? Just get in contact with us. We can evaluate how well your site is optimized for search engines (and visitors) and can recommend the correct adjustments to make if that’s what’s needed.

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