Organic Searches MARKETING AGENCY Mon, 19 Aug 2019 21:44:52 +0000 en-US hourly 1 Organic Searches 32 32 102463693 5 Tips on: How to use Facebook Ads to generate leads for any business Wed, 17 Apr 2019 17:17:07 +0000

If you’ve ever tried Facebook Advertising you’ll know that it’s not as straight forward as it seems. There are powerful settings under the hood that at first glance you wouldn’t notice and that’s exactly what will be covered.

In this article I want to share with you how you can use Facebook Ads to generate a high level of leads for any business. Facebook has access to WhatsApp, Instagram, Audience Network like Tinder, Messenger and more that you can tap into to generate leads, but first things first get acquainted with the platform.

Tip 1: If your in the lead generation business, try using a Canva ad or lead as your campaign objective. You’ll want to test how your audience opts into your funnel by testing different images and copy. But wait! Did you install the pixel correctly on your website or app? Did you tell Facebook what pages are considered leads and which ones are pageviews? Did you tell Facebook which pages, if your in ecommerce, are for add to cart and which pages are for checking out?

If not I suggest you read up on installing the pixel with advance options because you’ll need this down the road for re-targeting your users with new messaging.

Let me ask is your audience on Facebook? Are they on Instagram? Where are they and what do they like to do, read, follow? How old are they? Have they purchased from you in the past? Do you have a website? Where do you intend to have users flow to and contact you or purchase from you? Are you targeting customers or business owners? What other platforms are they on? Snapchat? Linkedin? Spotify?

I ask these questions because they will help you develop the copy and call to action when your building out your ad.

Great! So you set your campaign objective. I would then suggest you drive them to messenger to connect or a squeeze page. This works great if you’re a mortgage lender, gym owner, dentist, trades worker or consultant.

Tip 2: Try Instagram ads for your product, I would suggest using video and then re-target your users that watched at different points. 10 seconds, 30 seconds, 1 minute. Obviously the longer the more engaged that user is the more likely they are to be to your offer. You’ll want to come back and create new ads for those that stuck around at different lengths of time. You can test ads in the feed or story using images or video.

Tip 3: Then you can create campaigns that further calls them back after 5 days, 7 days, 14 days or 30+days. Why? Because you’ll want to be top of mind and if they were on the fence about your offering you can incentive or show them a different feature of your product so that they purchase from you.

Tip 4: To add more to the mix you’ll want to then create a LLA or a Look a like audience at 1% , 2% and 3%. Facebook will find users that are similar to the people buying or engaging with your ads. You can ask Facebook to create a LLA from your current leads list or if you have an email list either from your networking groups on Linkedin or opt-ins from your website now would be a great time to import them into Facebook and let Facebook come up with a similar audience. (This list building in itself is another trick to get cheap ads from Facebook and Google because they already know you!)

Tip 5: Another tactic is to use engagement. Facebook will show you the basics of how to create ads and suggest what seems like a good idea, here is an example you write a post and Facebook suggests a boost to get more traffic to your post. DON’T! Why? Because you’ll want better control of your targeting, audience, tracking and spend. What you want to do instead is go through and create an ad instead that targets the same post.

Here is basically how you want to drive cold audiences to your ads. First create a campaign with the objective of Lead that then drives the user to messenger. If that’s working great if not test new variables such as your audience is it too broad or narrow? Are you spending more than your advertisers or less? Are you double dipping into the same audiences with different ads?

Here is what happens when you aren’t doing it right. It gets expensive, your campaign stalls, you’re ads get flagged. People click but bounce out fast (68% or higher) and no one is buying! You have to understand that you’re competing with other advertisers possibly thousands of them if its a product like a tee-shirt or other ecommerce product and if you’re ad is for local audiences then consider how many offers in your niche are being offered to the same audiences.

Your ad has to stand out and be better than all the other offers for you to see purchases, calls, etc…

SEO is a Verb not a Noun Wed, 28 Nov 2018 17:24:07 +0000

Chicago Digital Marketing Agency

chicago digital marketing agency

Among the biggest misconceptions is what exactly is SEO. Lots of people understand it as a part – or side thing – which is”added” to a site at a certain point in time and then left, and, miraculous results start to take shape. The”one and done” mentality might have been applicable years back when search was in its infancy, but SEO has evolved and grown through time, and what was successful decades ago is not useful today. Google has made frequent changes, and algorithm updates that affect the way sites are ranked, and finally, how large they appear in the search engine results. Ranking high is a target all businesses share, mainly due to the proportion of traffic which the organic listings on the first page of Google’s results get.

Further, less than 10 percent of searchers click on the next page of results. While many companies understand the value of rank high, they frequently don’t know what is involved in getting there. Search engine optimization is not a thing. You can not put it into a box and hand it to somebody and say, “Here is your SEO! Enjoy your high positions!” Search engine optimization is a process which happens continuously. It is the activities involved in making it as easy as possible for search engines to locate, comprise, categorize and rank your web content.

Local SEO Strategy

It is an ongoing commitment that entails on-page aspects, publishing relevant content, social networking use, and much more. Firms that succeed at SEO place plenty of time and effort to the process, and understand the broad assortment of ranking signs that lead to a fully optimized site. They also know how they rank, how their opponents rank, and what they have to do to improve outcomes.

Long Term Vision

Steer clear of any company or individual who promises they can get your site on the first page of Google’s search results – without buying advertising. Anyone who says this is not telling the truth; there is just no way to ensure organic search positions. Search engine optimization isn’t an overnight procedure. It takes time to increase your rankings, and there isn’t any legitimate”quick fix”Avoid the urge to use cheap/low quality” link building” or”link building” services in hopes of enhancing SEO.

Blackhat SEO techniques such as this will get you banned from Google, and if this happens to your business, you can kiss your fantasy of first-page positioning goodbye.

How can you know if you’re following SEO best practices or if you are optimizing for the proper keywords? Just get in contact with us. We can evaluate how well your site is optimized for search engines (and visitors) and can recommend the correct adjustments to make if that’s what’s needed.

Learn More about Local SEO


Learn more about our Consultation Services

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Instagram Case Study from Zero to 500 followers in 7 Days Thu, 17 Aug 2017 21:50:34 +0000

A few weeks ago we started a new campaign for Lucky Lace they wanted to grow their social media presence and wanted to start off with Instagram here is how we grew their audience from zero to over 500 followers in 7 days.

Instagram is one of our favorite sites because the right images can get you lots of followers fast. Our target audience consumes images and multimedia faster than articles and although this wont be the only corner of the internet we will market to we began here.

Your aim on Instagram is to engage your present audience while at the same time growing your following. Posting photos that are engaging, interesting and new will meet the requirement but to begin growing you will find hashtagging your photographs to be extremely significant. Hashtagging your photos makes it easy for people to locate your photos that are looking for those particular terms.

Just like with other social sites and Twitter, users on Instagram use specific hashtags over others. You’re much more likely be found and to reach users, if you use the hashtags inside your photos.

Next we created a post like this one using the hashtags we found in step one. This alone will get you followers at a slow and steady pace.

There are five tactics that will help you get more followings on Instagram.

  1. Use the right hashtags
  2. Use the right filters
  3. Post at the right time
  4. Steal your competitors followers
  5. Sponsored posts and product reviews

Using hashtags is 1 thing, using the right tags is a completely other thing. Popular tags like those listed above will probably net you additional engagement and likes, however, they will not lead to increased long-term engagement, new interested followers and above all, sales.

If you wish to tag your photos properly, you’ll want to find and use the most applicable hashtags. This means doing the proper research to be certain that you’re using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram.

To find relevant hashtags, you will want to use a free internet program like IconoSquare or Websta.

You’re going to want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.

Keep in mind the Instagram allows for a maximum of 30 hashtags per article. Additionally, the popular words will change over time, so make sure you revisit your hashtag key words every few months to make sure that you’re using the best possible terms.

2. Use The Right Filters

Keyword hashtags aren’t the only thing you should pay attention to. The Instagram community respond to certain photo filters more favorably than others. Using these preferred filters can have an impact on your engagement.

Here are the 10 Present most popular filters on Instagram Based on Iconosquare:

  1. Normal (No Filter)
  2. Clarendon
  3. Juno
  4. Lark
  5. Ludwig
  6. Gingham
  7. Valencia
  8. X-Pro II
  9. Lo-fi
  10. Amaro

3. Steal Your Competition Followers

Among the best ways to locate and attract new after is by looking for your nearest competitors’ Instagram accounts and engaging with their viewers. These folks have already shown some degree of interest in the goods you carry by simply following your opponents’ account.

So how can you effectively steal your opponents’ followers?

It is possible to steal your nearest competitors’ followers by participating with them. There are numerous ways to participate with Instagram users, and predictably, the more work you put in, the more followers and return involvement you are going to get from it.

The 3 types of involvement on Instagram are:

Follow an individual
Just like a photograph
Comment on a photograph

4. Post at the Correct Time

Beyond adding the right hashtags and employing the best filters, you also need to be considering the timing of your articles.

A targeted approach is to analyze what has and has not worked for you before. By visiting IconoSquare’s optimization department, you can find a thorough analysis of your posting history vs. participation. This report will also highlight the best times of the day and days of the week to post.

The dark circles indicates when you usually post websites. The light gray circles reveals when your community was interacting. The biggest light gray circles represent the best times for you to post.

5. Sponsored Posts and Product Reviews

All this optimized posting to your account is excellent but if you truly want to make an impact, you need to benefit from influencer marketing on Instagram, exposing your brand to a wider audience.

So how can you do that?

First, unlike the tactics above to grow your accounts this one is not free. But if done properly, it’s good value.

To get started, you’ll want to make a list of big accounts in your niche. For example, if you sell jewelry products, you will want to locate large accounts from jewelry or fashion bloggers.

You may already be following these influencers, if not you will need to identify them. Among the best ways is to use Webstagram and search for some of the closest hashtag keywords you uncovered in the beginning of this post. If you do a search for your keywords, not only will it reveal the related keywords, but it also shows you the best Instagram accounts that feature those keywords.

There are a few items to look for in the profiles outcomes:

Large following – Normally 20k-200k
An email address in the profile

If there is an email address in the profile, it usually means they’re open to sponsored posts. In general, I’ve found the normal rate to be approximately $20-$50 per post, based on the size of the following. However, if you are selling an unique and original product, you may also wish to consider sending them your product to review and post. The more natural and less advertisement like the picture, the larger the engagement and response usually.

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Link Development Strategy & Execution Recommendations [Case Study] Wed, 19 Jul 2017 20:31:59 +0000

Link Development Strategy & Execution Recommendations

By: Jose Gonzalez


Search engines like Google and Bing determine what web pages to return for each search query based on a combination of On-page and off-page factors. Google now uses many factors other than links, which were the basis of its’ PageRank algorithm, introduced in 1998.


Although links now represent a lower percentage of total ranking factors, they are still critically important, just as paying bills on time remains important to a credit score.


To build the highest quality backlink portfolio for each partner website and degree program, I recommend a link development strategy for existing and new pages based on the following:


  • Increase the measured Authority & Trust for all site pages
  • Acquire more links to each page from Topically Relevant sites
  • Increase links from social networks



Each new client receives an assessment of current link assets, content analysis, and a prescriptive strategic plan based on their current state and perceived opportunity. The plan will consist of a mix of proven, foundational link development strategies with an openness to testing new ideas or angles that could expand opportunity. To ensure efforts are aligning with the highest ROI opportunities, all efforts are measured and strategic direction will adapt according to the data.


Our Link Philosophy


Link development is a long-term process, not a short-term solution. To achieve success, there must be a commitment to repeatable, effective and diverse link strategies buoyed by sound on-site and technical SEO factors. Your site’s SEO foundation directly impacts the value each link contributes towards gains and sustained success in the search results. Success won’t come overnight. A study by Moz estimates that it can take months after implementing a successful link development campaign to see any ranking improvement. Therefore, our focus is on positive organic trends over months or years. &

Content is King, however without promotion through a variety of link development strategies content efforts alone will never be able to reap the rewards of consistent link building.

Content has its place when it comes to link development and these three steps will provide higher rankings and more superior content.

So what is Superior Content?


Superior content is content that can be linked to because it’s great to share, informative and relevant using a combination of images and video that are engaging and speaks to our audience.


What I think we should do is:


  • Focus on merging low-level content or repurposing
  • Develop Superior content
  • Developing keyword targets for high-level traffic pages
  • Building new links to core pages and high-quality content pages


tell client roi is 300% this month

Superior Content Starts with A Content Relaunch:


Step #1: Identify underperforming content (High Bounce Rate, over 80%)

Step #2: Improve and update that content

Step #3: Republish your post


This strategy is very effective and here is why:


When you relaunch your content, you create another opportunity for people to benefit from your stuff. Second, you make your content better by eliminating low performing pages and repurposing them into stronger pages. Relaunching older content and content that is under performing gives us the opportunity to update and improve that content.


Better content=more traffic.


Third, your content can now build on social proof because more people will start sharing.



  • A study done by Moz & Buzzsumo supports that content with 1000+ words and multiple images receive more shares and links. There is no “magic” word count number, but the data leans towards long-form content being beneficial for both links, shares, and rankings.



Step 1: Identifying Content Assets and Link Portfolios Mix

During this step, we would identify core pages that would benefit from content revisions and rebalancing their link portfolios if needed. We would identify low performing pages using Google Analytics and any page that have very high bounce rates, over 80% would be tagged for a content revision first, second identifying keywords to track for that content, and third launching a link campaign based on the current link mix.

Step 2: Identify Investment Allocation

Determining budgets for link development and consistent link building would be segmented by mature link portfolios vs new programs. Not all programs are equal, some need more attention than others and depending on the keywords chosen some fields are harder to enter than others. During this stage choosing the appropriate keywords that we think will have a good chance of dominating would determine the budget for that program.

For example a school with a DA of 50 would find it very difficult to enter a keyword market where the average DA is 80-90, on the other hand, if the school has a DA of 80 it would be appropriate to enter that keyword market just on DA alone, but DA alone is not enough, we have to narrow down how many links are going to the top pages in Google, what is the quality of these links using Majestic and Moz  and finally  what type of content is being used in the search before we can determine budget.


Step 3: Review and Determine Link Development Strategy Options to Execute

Determining clients link portfolio would fall under one of two categories, mature or brand new and then we can determine if the current mix is over optimized or under optimized. The plan would be less of outreach and more of using link vendors to manage our link buys just like a stock market and a combination of content marketing. We would pick which broker we want to use to place our stock buys instead of relying on webmasters to place a link placement. The advantage is three fold, we can choose the power of the link, a cheaper buy, 10x cheaper than current link buys and the implementation is faster, we don’t have to wait for weeks on end to receive confirmation of a live link. On the other hand, we would still build traditional links relying on outreach efforts using a combination of guest blogging and content marketing.

What does that look like?

Links can come from:

Networks such as Forbes, Huffington Post, etc.

Press releases not for brand building but for the keywords to rank.

Web 2.0 and Social Media sites. Building links from current partner assets such as facebook and youtube.

These places all carry: high relevance, trust and authority and all the links are contextual.

Current link building strategies are old relying on webmasters to update and place the link on their sites, which is time-consuming, requires software and a team of people to manage.  Link buying, on the other hand, is safe, high impact, time efficient and cheaper than current link outreach efforts.

Case Study:


One of the examples I’d like to include is, we started by identifying all key pages and providing a keyword map. Since the subdomain was brand new, we started by doing a 301 redirect of the old URL to the subdomain and the wes team build the content to the new pages.  No other links to the site existed and we started with a strategy of link building with just the brand and website URL. We started building links to the unique approach page,, targeting the keywords: learning experiences and learning experience which is a keyword with a volume of 4100+ searches a month.


Since the site was brand new I wanted to start a slow link drip, building up the trust and relevance of the site before I started targeting with higher more authoritative links and exact match keywords.

Over the course of 60 days, I hand choose vendors based on the metrics I was looking for.

Requirements include:

Trust Flow: 15+

Domain Authority: 15+

Referring Domains: 10+


Over the course of 60 days, the URL has been hovering around 15th place and will likely bounce around because of the continual link building before settling. It is still too early to share this win, but it shows promise, I have used a small amount of link diversification but as we diversify the link buys from different classes, web 2.0, press releases, etc the site will see an increase from organic search.

From Feb-April 12th 2017, the page has a low bounce rate of 3.27% meaning that new users like the content and are sticking around with an average duration of 7:49, and an average page session of 6.48. What that means is that people that are finding us through organic search are finding the material highly relevant and are navigating through the site finding relevant information. I’d also like to point out that it takes on average 5 months for a link to fully kick in.

Step 4: Measure and Repeat

The way we have been measuring our success is by utilizing our reports in seoclarity, we plugged in the keywords into their respective page and measured monthly how that keyword is doing. We will continue to utilize seoClarity as we continue our link building efforts for reporting and analysis of page. We haven’t chosen to plug in the URLs into seoclarity because some vendors do require anonymity and minimize their footprint from others. Thus we have relied on the metrics from Majestic to show us the trust increase and backlink count.

History of Link Building:

Studies such as Moz’s Search Engine Ranking Factors Survey have indicated that links at the domain and page level are both high correlating factors for rankings, meaning links are essential to organic search presence.

Penguin 4.0 Update (September 2016 – Today)

Link Strategy: Quality is more important than ever. Consistently build relevant, natural looking links from high authority sites. Lesser focus on “spam” clean up but avoid links that could levy a manual penalty.

Link Tactics:

  • “Content/link asset creation first” philosophy
  • Specific link buy requirements
  • Natural keyword placement and diversification of anchor text.
  • Page level link quality emphasis.

Summary: The three big Penguin 4.0 updates are:

  • Spam signals no longer jeopardize the entire site. Instead, Penguin 4.0 devalues spam to where it only affects the pages it links to.
  • Penguin 4.0’s algorithm updates continuously, striving to pinpoint an optimal “quality” definition. Crawlers send constant link data to Penguin and it updates accordingly.
  • Real-time ranking adjustments. Rather than high-stakes judgment points (i.e. new Penguin releases), Penguin 4.0 strives to properly assess sites’ backlinks at more consistent intervals.


Supporting documentation and further reading:

Rank Brain, Infographic of Signals for Ranking , Google Algorithm Changes

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How to do link outreach and email campaigns: Scale and Measure Wed, 19 Jul 2017 19:38:44 +0000

Link Outreach- Building an Effective Campaign

By: Jose Gonzalez


From starting a strategy to aligning resources, link building is the hardest part of SEO.  In a study by BuzzSumo and Moz analyzing 1 million articles, they discovered that most articles had neither links nor shares. In truth, a whopping 75% of the articles selected as part of the study had zero external links.

A study by Conductor in 2014 surveyed 400+ US and international enterprise marketing professionals. What was discovered was that only 28% of enterprises rated their in-house SEO efforts as successful and 57% agreed the limited in-house skills was the most challenging obstacle to their success.

This document will look at what it looks like to build an outreach team, the actual numbers from a campaign, and the execution of an effective link outreach campaign.


Framework Analysis

Traditionally companies have relied on past vendors that would take current budgets set by us at an estimated cost of $300 dollars a lead acquired. The approach was to produce content that a webmaster or website owner would then upload to their site with links out to our properties. This included:


  • Links from guest blogging
  • Links from dominate/authoritative sites
  • Links from relevant sites


Agencies that I’ve worked with have relied heavily on just domain authority. The result was we acquired expensive and powerless links that did little to push the site in search.

Our new strategy would include acquiring links from trusted sites with high authority including, Google, Tumbler, Facebook, etc… The longer list can be found here . These free links would serve as a base layer before we build them up with more relevant links.

We should look at sites with Trust Flows primarily of 10+ with no less than 10+ referring domains from the page linked from.


1st Preference: High DA 40+ and High PA 40+, TF 10+

2nd preference: High DA 40+ Low PA 1+, TF 10+

3d preference: Low DA 10+ High PA 30+, TF 10+

4th preferred: Low DA 10+ low PA 1+, TF 10+


When we try to get links these should have a backlink count from the page with a  min. 10 and that count should be something we pay attention to especially from the 3rd and 4th preference links.

Most of our link building will come from the 3rd and 4th preference that’s just the nature of the beast, but if we can secure 1st and 2nd it matters less how many referring links the page has, normally the count is already high, hence the high PA.


Program Analysis Framework

Tracking Data

We would place a site either in one of two buckets new or mature then look at anchor text distribution. Based on that we would then create a keyword strategy per page or program to concentrate on and build links to those assets. If the site is over optimized we would create a broad + brand keyword strategy. If the site is well rounded then we would continue to create links with a more brand+ generic +exact match approach. Meaning that 90% of links would either have the brand name or would be a random keyword inserted in the link. Lastly the exact match portion would be left up to the seo to decide, generally would account for less than 5% of total links to the page.



  • Bucket placement: Mature or New
  • Keyword alignment per page
  • Create link strategy


Framework for measurement and KPI’s


Google normally passes a links power over the course of 6 months so it’s very important to keep a long term and steady approach to seeing results. However generally speaking a website will see jumps in keyword placements.

To measure the performance of keywords and link acquisition we will rely on seo clarity to tell us how we are doing MoM (Month over Month) or any set time we outline. Experience tells us we normally see jumps in search within 3-4 weeks from initial placement. We can view progress with an excel file that outlines our keyword alignment and jumps in rankings or use seo clarity to also track this progress.

Of note, it’s important to keep building links to a page even if the page jumps out of the search results, also known as a Google Dance, which is completely normal.

We can define success as pages that acquire more traffic from our link outreach.



  • MoM keyword tracking in favorite keyword tracker
  • Keyword improvements defined over 3-4 weeks
  • Increased traffic


Workflow from SEO to Brand Teams


After we have successfully acquired link placements we can direct brand to keyword rankings in search as defined by our bucket strategy as mentioned earlier. They would compare keyword and traffic MoM. Initially, we would provide an excel sheet of links placed with metrics including, DA, PA, TF, CF, Referring domains.

Then would then communicate keyword rankings and anchor text portfolio after 4 weeks to see results. Finally, SEO would provide a monthly link document that would include initial link metrics plus keyword rankings. We would sit down quarterly to analyze portfolio strength of program and traffic increases measured in google analytics.

Outreach Team

The role of this team is to handle all outgoing messages and inboxes, processing and organizing responses for reporting as well as escalating feedback received. A few of the challenges of this role are:


  • Creating responses that address the nuances and be able to read between the lines partly because of the limitations of tone in emails.
  • Keeping track of consistent communication on behalf of each school and individual programs.
  • Able to shift quickly mid-project as part of an optimization process.
  • Overcoming overwhelming responses, giving the number of multiple simultaneous campaigns.
  • Always carving out new target audiences and working together with the content team to optimize efforts.
  • Identifying the best contact person to reach out to for a particular campaign
  • Knowing when to keep looking for more information and when it is appropriate to stop.
  • Keeping and maintaining focus over long periods of time doing repetitive tasks to meet daily quotas without compromising quality


Who will be the prospector? Who will handle the ongoing messages?  Who will qualify the list of prospects? Who will oversee the team and outreach projects? According to research done by North Star Inbound, you will need to leverage, as a general rule, one “set” of these roles for every 10 campaigns run.


The prospector and qualifier will check and gather on average 400 URLs per day with 10-25% of them turning out to be viable opportunities. The team will then need to send out 200 emails per link earned in one month. What does that look like?


Campaign Numbers

The following data was pulled from To earn 50 links per month with an average of 200 emails send per link earned, the team sent out 10,000 emails per month.

“Sending out 10,000 emails means you have 10,000 viable leads. Assuming that the viable leads you end up with are only 10% of what you started with – again, a conservative estimate – you need to have your qualifiers process 100,000 leads.”

A qualifier, a person verifying the list from a prospector, averages 400 URLs per day, if you have 10 people doing this then you can gather 4000 URLs per day and would need 25 days to finish gathering 100,000 URLs.

Link Outreach Campaign

Cold Email Outreach

Link Outreach is the equivalent of Cold Email, where you don’t know the prospect and will rely on follow up to develop a warm relationship to secure a link on their website, for further reading read LeadFuse . I propose we use tested email variations based on HubSpots tested cold email approach click here to view

For our templates to work we have to develop strong email subject lines before we dive into the lead funnel because that’s the first step to getting our webmasters attention and then optimize for good open rates before we can optimize the content. Thankfully we have research behind this already completed click here for subject lines.

Some of the tactics described here are from the book Predictable Revenue the guy that grew sales force into a billion dollar company using cold email. Highly recommended read.


Here are some examples of Subject Lines:


  • “Question about [goal]”
  • “Hi [name], ?”
  • “A [benefit] for [prospect’s company]”
  • “If you change your mind about partnering with [your company]”
  • “Re: Appropriate Person”
  • “Following up with you”
  • “Last Attempt”
  • “Blank”
  • “quick request”
  • “Trying to connect”
  • “{name of their company}”


Let’s dive into the actual templates we want to use, I’ll leave one examples of VM’s email outreach as examples of what to improve on. Let’s take Example #1, if I was a busy blogger or webmaster, do you have time to read two paragraphs? What is the call to action? This is not clear immediately and I would delete this email fast.

In Example #2 the email is short and I get to the point, I ask for feedback and if I made a mistake I ask for help. Would you read email #1 or email #2?

What would be of more help would be if we could do a reciprocal link exchange, there are clear benefits to the webmaster and his website but I’ll leave that open for a later discussion.

The following are templates that we can utilize to open a dialogue with any website manager or owner, I would deploy a 48hr delay between emails and deploy a 3 email touch spanning over the course of 7 days initially then taper off into a longer funnel.


Introduction Emails:


Example #1 from Old Agency

Good afternoon,


My name is X, and I’m reaching out on behalf of X Services to increase the presence of X University’s online programs. We came across a compelling piece on your site by Karen Fasimpaur that features one of X University’s lecturers, Pilar McKay, here:


I was wondering if you’d please consider updating the article to include a reference to Mrs. McKay’s faculty profile. If so, it’s located here: Link to URL


Sentence to update: McKay is a full-time professor of public communication at X University


Are you able to make this addition to the article? Thanks so much for the consideration!



Example #2 New Proposed Email Templates


Subject Line: Hi




I’m writing from {school name} and wanted to ask you if you’d consider a link placement that would benefit your audience. If you’re the appropriate person to talk to I can explain further if needed.


If not, who is the appropriate person for me to talk to?


Thanks for your help,





Follow up emails and sequences example:


Example #3


Subject Line: “Question about [goal]”




I’m writing to follow up on my email. I didn’t hear back from anyone on the team. If it makes sense to talk, let me know how your calendar looks.


If not, who is the appropriate person for me to talk to?


Thanks for your help,




Example #4 Variation


Subject Line: “Question about [goal]”




Hi I’m Jose with {school name} I’m reaching out because your audience is similar to ours and to ask you if you’d consider a link placement that would benefit your readers.


If you’re not the appropriate person for me to talk to can you please direct me to the appropriate person ?


Thanks for your help,




Example #5


Subject Line: Next step?


[Name], I’m writing to follow up. I sent you a few emails and wanted to connect with you about a potential link placement on your website that would benefit you.


Let me know what makes sense as a next step, if any?


Thanks for your input.




Example #6
Subject Line: Next step?

Name], I’m writing to follow up on our last conversation. My boss asked me for an update on your account. I told him I didn’t have one.


I’m not sure if it makes sense to continue the conversation. What makes sense as a next step, if any?




Communication Funnel Strategy & Follow Up

After putting them in a sequence of 3 emails spanning over 7 days I would then put them on a 14 day, 30 day and 120 day email sequence funnel. Depending on open rates, and our response rate, I would take the emails off a sales approach and twitch to a resource style email, providing industry updates and or news that are relevant and useful for our target audience.


Metrics to watch for:


  • Track open, click, reply & bounce rate
  • Stop follow-ups as soon as reply is detected
  • A/B Split testing per email touch
  • Detailed funnel statistics
  • Schedule automation
  • No duplicated prospects


What kinds of software will you need?

This really depends on the level of granularity you like. For the most part I recommend:

  • Prorank tracker
  • Microsoft Excel
  • Ahrefs
  • Majestic
  • Moz
  • Buzzstream


Jose Gonzalez is a content marketer that works in various areas of marketing including, video, copy, seo, and ads. He has worked with big brands such as Hyatt, Hilton, Chicago Tribune, Wiley, Extra News, Coldwell Banker, Univision and more.

Connect with Jose on LinkedIn:

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7 New Features in Google Adwords UI Wed, 19 Jul 2017 16:13:00 +0000

7 New Features in Adwords

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Are You Naturally Skeptical of SEO? Wed, 07 Jun 2017 03:46:21 +0000


Many of today’s most successful business owners are naturally skeptical of SEO. They have reason to believe this marketing method is hit or miss at best, and if you spend thousands of dollars ranking websites only to watch them drop like a rock when the next update comes through, it’s probably a big waste of money, time, and resources.


On the other hand, if you do business with a tried and true white hat SEO expert who really knows how to manipulate search engine rankings effectively, you’re going to experience lead generation like you’ve never experienced it before. You’ll have potential customers tripping over themselves to gain access to your valuable content and your free email gift. It’s truly a sight to behold and one all skeptical CEOs need to take it seriously because of SEO’s powerful results.


Do you feel other marketing methods are superior to search engine optimization? Social media certainly has its value, but websites like Facebook are making it harder than ever to reach your online contacts via their platform. So you could literally spend months building a huge following on this site, only to find out you have to pay big bucks to even reach a fraction of your audience. It’s just not worth it as a long-term strategy anymore.


But search engine optimization certainly takes the cake. This powerful marketing method delivers targeted email leads right to your inbox. Still not convinced? Learn about 14 reasons why SEO is the king of the mountain and discover why you’re missing the boat if you ignore this authority brand building technique.


Content and Design Support by OutreachMama

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How Small Businesses Can Win With Social Network Marketing Wed, 26 Oct 2016 02:27:52 +0000

Having a successful business online can be challenging. It can be hard to attract people who want to buy your products or services, so you have to go and find them. Marketing with social media can be a great way to do this. Here are some effective social media tips that will make you a success.

Use social media marketing to direct people to your website. Social media is limited compared to what a website can offer. For instance, you cannot directly sell a product from your page on social media, but you can from a website. Doing this can lead to a direct sale by using social media marketing.

Provide an easy to use opportunity to subscribe and follow your activity in a highly visible place on your profile. Many individuals use Facebook, Twitter and Linkedin on a regular basis, meaning that you can use these sites as a valuable way of promoting your business. Just provide easy access to your daily posts and your consumers will easily be able to stay up to date on your products and business.

Never spam when posting on social media. Posting spam is the quickest way to lose followers and damage you and you companies reputation. Spam posts on Facebook, Twitter, and other social media sites make any legitimate marketing difficult. If your posts are just a few words and a link to a product, you are posting spam. Give relevant content or reviews along with any links you post.

Use these tips to make your business stand out on the internet. It will be much easier to get people to visit your website once you start putting these social media marketing tips in place. Once you see results, you’ll be even more motivated to stick with this great way of marketing.

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Successful Internet Marketing Tips And Tricks Wed, 26 Oct 2016 02:20:22 +0000

Do not put all of your eggs in one basket. Use multiple strategies that appeal to a variety of market segments. Internet marketing is one of those strategies and is quite effective. If you don’t know anything about Internet marketing, read this article for some basic information.

Site-wide links are those that you place on each of the pages of your site. These links are designed to bring your users back to a certain page, such as your home page. For great results be sure to place site wide links organized as a menu with a small description on every page.

Be sure to pay attention to the meta tags as you code your site. These tags will not be visible to visitors. However, they serve an important purpose of delivering information about your website to search engines. The most important meta tags on your website will be the first things that you add, so you should make sure that these describe your site accurately. Learn how to use meta tags efficiently. Instead, use alternative tags. Take the time to do some research on the keywords that are the most effective ones for drawing more traffic to you.

Find out how to use H or HTML tags properly. H tags are usually displayed in bold letters and they are to be connected to the most important content. This will allow the search engine to locate your most vital information. Your customers will be able to find it too! You should make sure that your website’s name also has these tags.

It is important to come up with promotional ideas that no one else has thought of. Successful SEO techniques might work well for you, but you should also look into new strategies to develop a unique campaign. That statement in the youtube video could be the next phrase that can get you tons of traffic. Before you know it, you could find yourself at the center of the internet. When things go viral, they do not usually stick around for very long. However, that does not mean you cannot benefit from it while it does last. Since anything can take off in an instant, constantly try new things. Keep it exciting and different: something that people can look forward to. Take full advantage by posting on social media sites. Observe other viral videos so you can learn from them, decide what you want to replicate, and figure what you want to do different too.

While the tips here are useful, there are lots of other internet marketing tips out there that are useful as well. See which of these tips will work for you, and seek out more information that will help you develop successful marketing strategies.

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Master Search Engine Optimization, Master Your Business! Wed, 26 Oct 2016 02:17:29 +0000

If you have a website, you are sure to have heard of the importance of high search engine rankings. You are probably wondering exactly how to get them and how they will add to your success. This article will help you leapfrog over your competitors in the search engine rankings.

You must first get the knowledge about what SEO really is. In an ideal world, it would be people who decided where a site is ranked, using search phrases or keywords. In reality, this is simply not feasible. This task is completed by a complex computer algorithm and set of equations. The goal of search engine optimization is to increase the rankings of your website by taking advantage of what is known about these algorithms.

Search engines rank sites using dozens of different variables. One thing they use are the keywords used in your site’s content and headings. They also assess activity levels leading into and out of your site.

Bringing up your website’s ratings is all about having patience and time. Make sure you are clear about which keywords you wish to really focus on and spread them throughout your content, titles and sub-sections. Use the tips you’ve been given to fine-tune your site, then just sit back and wait for your ranking to rise. Improving your rank in search engine results requires commitment. Apply expert SEO advice and then wait a while to see what actually works. If you know the keywords you want to use, be sure to include them. Search engines will find your site easier if you keep it focused and relevant. To improve your search engine ranking, you have to dedicate time and effort to the task. Try everything you can, and then give it time to work. Once you have figured out which keywords you want to use, put them into your titles, headings and body of your text. Doing this will make your site more relevant to search engines. You must spend some time and have patience if you want to increase your search engine rankings. Use the information that you find and put these ideas to the test; give it some time and you will see them work for you. After establishing which keywords you will concentrate on, you should include them in the text and subheadings on your website. Doing so will help the search engine’s spiders find you, and rank you higher.

Whether a company is small or large, it’s not possible to buy a higher rating for the search engines. Be that as it may, businesses can pay for sponsored or featured ad space. These spots are at the top of the search-engine results. Many large corporations use these ads for search engine results.

Placing keywords and phrases in your content is not the only effective form of search engine optimization. Links, both from your site to others and from other sites to yours, are a key part of getting a good search engine rank. See if you can come up with an arrangement with any external sites to exchange links, which in turn can increase rankings.

You must realize that many people may find their way to your website purely by accident. Accidental visits do not usually end up translating into business transactions. This is why effective marketing strategies are so important. You want to attract visitors that have a need for your products and services. By choosing effective search terms and putting ads for your site on sites that customers are already browsing, you can quickly reach your preferred audience.

All types of businesses need a website. If your business relies on sales that are done through the internet, then it is necessary that you have a great working website. This article provides you with suggestions that can help improve your search engine optimization and draw more visitors to your website.

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