A few weeks ago we started a new campaign for Lucky Lace they wanted to grow their social media presence and wanted to start off with Instagram here is how we grew their audience from zero to over 500 followers in 7 days.
Instagram is one of our favorite sites because the right images can get you lots of followers fast. Our target audience consumes images and multimedia faster than articles and although this wont be the only corner of the internet we will market to we began here.
Your aim on Instagram is to engage your present audience while at the same time growing your following. Posting photos that are engaging, interesting and new will meet the requirement but to begin growing you will find hashtagging your photographs to be extremely significant. Hashtagging your photos makes it easy for people to locate your photos that are looking for those particular terms.
Just like with other social sites and Twitter, users on Instagram use specific hashtags over others. You’re much more likely be found and to reach users, if you use the hashtags inside your photos.
Next we created a post like this one using the hashtags we found in step one. This alone will get you followers at a slow and steady pace.
There are five tactics that will help you get more followings on Instagram.
Use the right hashtags
Use the right filters
Post at the right time
Steal your competitors followers
Sponsored posts and product reviews
Using hashtags is 1 thing, using the right tags is a completely other thing. Popular tags like those listed above will probably net you additional engagement and likes, however, they will not lead to increased long-term engagement, new interested followers and above all, sales.
If you wish to tag your photos properly, you’ll want to find and use the most applicable hashtags. This means doing the proper research to be certain that you’re using the most relevant hashtags that not only describes your brand, but is also being searched for on Instagram.
To find relevant hashtags, you will want to use a free internet program like IconoSquare or Websta.
You’re going to want to go through this exercise trying different keywords that describe your brand and products, building out your hashtag keyword list as you go.
Keep in mind the Instagram allows for a maximum of 30 hashtags per article. Additionally, the popular words will change over time, so make sure you revisit your hashtag key words every few months to make sure that you’re using the best possible terms.
2. Use The Right Filters
Keyword hashtags aren’t the only thing you should pay attention to. The Instagram community respond to certain photo filters more favorably than others. Using these preferred filters can have an impact on your engagement.
Here are the 10 Present most popular filters on Instagram Based on Iconosquare:
Normal (No Filter)
3. Steal Your Competition Followers
Among the best ways to locate and attract new after is by looking for your nearest competitors’ Instagram accounts and engaging with their viewers. These folks have already shown some degree of interest in the goods you carry by simply following your opponents’ account.
So how can you effectively steal your opponents’ followers?
It is possible to steal your nearest competitors’ followers by participating with them. There are numerous ways to participate with Instagram users, and predictably, the more work you put in, the more followers and return involvement you are going to get from it.
The 3 types of involvement on Instagram are:
Follow an individual
Just like a photograph
Comment on a photograph
4. Post at the Correct Time
Beyond adding the right hashtags and employing the best filters, you also need to be considering the timing of your articles.
A targeted approach is to analyze what has and has not worked for you before. By visiting IconoSquare’s optimization department, you can find a thorough analysis of your posting history vs. participation. This report will also highlight the best times of the day and days of the week to post.
The dark circles indicates when you usually post websites. The light gray circles reveals when your community was interacting. The biggest light gray circles represent the best times for you to post.
5. Sponsored Posts and Product Reviews
All this optimized posting to your account is excellent but if you truly want to make an impact, you need to benefit from influencer marketing on Instagram, exposing your brand to a wider audience.
So how can you do that?
First, unlike the tactics above to grow your accounts this one is not free. But if done properly, it’s good value.
To get started, you’ll want to make a list of big accounts in your niche. For example, if you sell jewelry products, you will want to locate large accounts from jewelry or fashion bloggers.
You may already be following these influencers, if not you will need to identify them. Among the best ways is to use Webstagram and search for some of the closest hashtag keywords you uncovered in the beginning of this post. If you do a search for your keywords, not only will it reveal the related keywords, but it also shows you the best Instagram accounts that feature those keywords.
There are a few items to look for in the profiles outcomes:
Large following – Normally 20k-200k
An email address in the profile
If there is an email address in the profile, it usually means they’re open to sponsored posts. In general, I’ve found the normal rate to be approximately $20-$50 per post, based on the size of the following. However, if you are selling an unique and original product, you may also wish to consider sending them your product to review and post. The more natural and less advertisement like the picture, the larger the engagement and response usually.